Whether it’s a movie where aliens are blowing up the world or a TV show where a bunch of friends just will-they-or-won’t-they until they eventually get it on, fictional worlds still need fictional jobs. Those fictional jobs need fictional businesses, and those fictional businesses need fictional business structures. (In fact, Forbes has worked out the value of the 25 largest fictional companies, proving that even your fantasies have a price.)
But how would the CEOs who run those fictional businesses fare in real world? Would they be John D. Rockefellers or Carly Fiorinas?
Who wouldn’t want to invest in a company that’s run by the lovechild of Nicola Tesla and Robert Downey Jr.? You have a guaranteed return of sexy, sexy science.
On the other hand, one of Stark’s first acts as a post-Iron-Man CEO was to get Stark Industries out of making weapons. But weapons manufacturing is crazy profitable – the industry is worth $1.5 trillion dollars a year – meaning that if you were a major company investor, you spent the day of Tony Stark’s “I’m Iron Man” announcement trying to be excited about the fact that superheroes are real while losing millions.